Here 
are the places I KNOW I’ll be, and other than that, check my Foursquare.
Dreamforce is such an awesome opportunity to meet people in real life. Every year I’m lucky enough to meet people who I know digitally but have never had the chance to see “in the world”. As attendance has exploded over the years, it gets harder and harder to be in the right place at the right time. My Dreamforce goal this year is to connect with as many people as possible – if only to fist bump and move on to the next amazing event!
Monday
Foundation Zone: Nonprofit / Higher Ed Circles of Success – Getting Started with Salesforce: [Nonprofit, Higher Ed] Monday, 10/13 9:00AM – 10:00AM Marriott Marquis, Foundation Zone Session Abstract: Wondering where to look for prescriptive guidance on deploying Salesforce? Struggling to figure out where to start and what questions to ask to ensure you don’t go down the wrong path? This Circle of Success is your first stop! Foundation Circles of Success sessions run throughout Dreamforce during the Foundation Zone hours and walk-ups will be accommodated wherever possible.
Foundation Zone: Nonprofit Kickoff [Nonprofit] Monday, 10/13 1:15PM – 2:15PM Marriott Marquis, Golden Gate A,B Session Abstract: Learn how the leading innovators are driving impact, and engaging supporters by connecting with constituents in powerful new ways. By leveraging social, mobile, and cloud strategies, these early adopters are disrupting the status quo and revolutionizing how they connect their donors, staff, volunteers, and programs to accelerate social good. We’ll feature some of the most inspiring and innovative game changers in the sector.
Foundation Zone: Higher Ed Kickoff [Nonprofit] Monday, 10/13 3:00PM – 4:00PM Marriott Marquis, Golden Gate A,B Session Abstract: Learn how the leading innovators are transforming higher education across the student lifecycle by connecting with constituents in powerful new ways. By leveraging social, mobile, and cloud strategies, these early adopters are disrupting the status quo and revolutionizing how they connect their students, faculty, staff, alumni, and corporations, leading to accelerated and scaled change. Multiple success stories will be featured.
Tuesday
Foundation Zone: Share Your Story: [Nonprofit, Higher Ed] Tuesday, 10/14 9:00AM – 11:00AM Marriott Marquis, Foundation Zone Share YOUR organization’s success with all of Dreamforce (and beyond)! This feature is open throughout Dreamforce during the Foundation Zone hours.
Understand the Power of Social with The American Red Cross: B2B, B2C, Nonprofit, Higher Ed] Tuesday, 10/14 11AM-11:40AM Palace Hotel, Twin Peaks The Red Cross built a Digital Operations Center and a command center dedicated to monitoring and staying in touch with the public using social channels. The innovative center uses the ExactTarget Marketing Cloud to listen to social media conversations—gathering invaluable information during a disaster, or monitoring public preparedness for a serious situation.
Data gathered in the Digital Operations Center can also help determine where to position workers on the ground. ARC started with a centralized, national social listening program. They are now working to “decentralize” the program, in order to empower regions across the country to harness the listening power and standards of practice they have developed. Their goal is not only to strengthen the work already happening at headquarters, but to also enable the regions to become more effective leaders in the digital space. Join us to learn how you can do the same in your organization. Join Kristiana Almeida of the Red Cross to hear their journey and accelerate yours!
The Concert For Kids: Presented by Salesforce.com Foundation (and after party!): Tuesday, 10/14 8PM-1AM City Hall & Civic Center Plaza A benefit in conjunction with the Dreamforce Gala [All Attendees] Bruno Mars, Cake, and all of us. In a word, PHENOMENAL. In another couple of words: BENEFITING KIDS.
Wednesday
Leveraging Next-Gen Marketing Automation Tools in Higher Ed: [Higher Ed] Wednesday, 10/15 1:00PM-1:40PM Palace Hotel, Twin Peaks By providing meaningful and relevant messages, you can create rich life-long relationships with your students, alumni, and donors. Join us to learn how you can unlock Salesforce CRM data to engage your customers with the right message, through the right channels, at the right time by leveraging the ExactTarget Marketing Cloud.
Smith College will share how they are using Salesforce CRM with the ExactTarget Marketing Cloud to improve communications, increase marketing efficiency, and track results. You’ll leave this session inspired to create stronger, more meaningful connections with your constituents!
Engaging Your Supporters on Social: [B2B, B2C, Nonprofit, Higher Ed] Wednesday, 4:00PM – 4:40PM Marriott Marquis, Club Room There are over 4.5 Billion aggregate social users and that number grows every day. Join us as one of the leading game changers in the nonprofit sector show you how they’re driving engagement on social channels for their organization.
Stephanie Startz, Associate Director, Digital Strategy at The Michael J. Fox Foundation for Parkinson’s Research, will present on the benefits of using social media to reach the Parkinson’s community. She’ll provide an overview of the MJFF strategy and tools they use to power their mission, including a dive into the tactics that have proven successful on their social channels.
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